B2B SaaS · Organic Growth · Content Strategy
B2B content
that sells.
I design integrated organic engines for B2B SaaS — SEO, content, and demand generation working as one system. Fourteen years in. Still in the work.
Experience
Fourteen years building
programs that drive pipeline.
Three roles, one throughline: organic programs built for pipeline, not traffic — at scale inside a global SaaS platform, independently with B2B and ecommerce clients, and in the classroom at Kozminski University.
2019 — Present
GetResponse · Gdańsk, Poland
Head of Content & SEO
- Led content and SEO strategy for a B2B SaaS platform serving 350,000+ businesses across global markets
- Directed global SEO strategy including technical SEO, topical authority building, on-page optimization, and link building
- Drove organic channels to a high six-figure annual revenue contribution
- Worked closely with Product, PMM, UX, and Brand to connect content programs to the user journey and product-led growth motion
- Produced a 30+ week thought leadership newsletter that shifted GetResponse's brand narrative from email marketing toward ecommerce and AI-first positioning
- Owned a six-figure annual budget allocated across individual markets, content production, paid amplification, and tooling
6-fig+
annual revenue contribution
Dec 2020 — Mar 2025
GetResponse · Gdańsk, Poland
Head of Content Marketing & Partnerships
- Scaled organic blog traffic to 100,000+ monthly sessions through integrated SEO, content, and link-building programs
- Generated 1,000–2,000 MQLs per month through gated content including ebooks, webinars, and courses
- Ran a monthly webinar program scaled to 4,000+ registrants per session — top-of-funnel acquisition and mid-funnel conversion combined
- Built and led a distributed team from 2 to 7, plus coordination of multiple agencies and freelancers across content, link-building, and partnerships
- Developed and owned the annual Email Marketing Benchmarks Report — now carrying 7,000+ organic backlinks and one of the brand's strongest authority assets
1–2K
MQLs / month
Apr 2022 — Present
Freelance · Remote, Worldwide
Content & Email Marketing Consultant
- Advising B2B SaaS teams on building and sharpening content programs — identifying growth opportunities and translating business goals into executable plans
- Delivering content audits, editorial strategy, and SEO positioning for founders and marketing leads scaling content operations without losing quality or focus
- Consulting ecommerce businesses on email marketing strategy, automation, and revenue-focused program design
14+
years B2B SaaS experience