Content that earns
its place.

I commissioned original research from 3,000 consumers and brands to surface a gap most loyalty programs ignore — brands think they balance acquisition and retention, but two-thirds of customers feel brands favor new buyers.

I wrote this to address a real frustration: standard email metrics are distorted by bot traffic and Apple Mail Privacy Protection. The piece explains how last-click attribution gives a clearer picture of what emails actually earn.

I built this as the definitive guide for ecommerce retailers — a 9-step strategy covering promotional, transactional, and lifecycle emails, backed by benchmark data and structured so readers can act on it immediately.

I documented the eight-step process our marketing team uses to plan, run, and follow up on webinars using GetResponse's own platform — building credibility through transparency and giving readers a replicable blueprint.

I wrote this bottom-of-funnel comparison to help Shopify merchants cut through a crowded market — covering 12 platforms with an ecommerce-specific lens, arguing that Shopify stores need more than basic automation.

I combined 18 design fundamentals with GetResponse benchmark data to make this useful for both beginners and experienced marketers — covering everything from subject lines to dark mode, not just a checklist.

I wrote this for affiliate marketers and content creators looking to monetise their list — seven revenue streams with a realistic, anti-hype tone. The argument: email lists are long-term assets that require sustained effort, not a quick flip.

I compiled 25 tried-and-tested list-building tactics in a single guide — covering lead magnets, landing pages, social, and in-person capture. Built for marketers who want practical methods, not theory.

I wrote this to help content creators turn their email list into a paid subscription — covering positioning, pricing, platform choice, and the growth loops that take a newsletter from $0 to sustainable revenue.

I created this blueprint for ecommerce brands looking to automate their customer lifecycle — from welcome and abandoned cart to post-purchase and win-back. A framework for turning email into a consistent revenue channel.

I designed this checklist for creators who already have an audience but haven't fully monetized it — covering the key channels, tools, and decisions that turn a list into a revenue engine.

I built this checklist for affiliate marketers just getting started — covering platform selection, content strategy, compliance, and the foundational steps that separate programs that earn from ones that don't.

I put together a 9-step promotion playbook for marketers running webinars — covering pre-event, live, and post-event tactics to maximize registrations, attendance, and follow-up conversions.

I delivered this talk on where content as a discipline has been, where it is now, and where it's heading — covering the structural shifts that AI is forcing on content programs built for a different era.

I joined this Global Marketing Day 2023 panel alongside marketing leaders from Firebelly Media and VMLY&R to make the case for email as a recession-proof channel — backed by real-life case studies.

I was invited onto NapoleonCat's Social Media Made Simple podcast to talk about building and scaling content teams — covering hiring, structure, quality control, and what separates high-output teams from ones that burn out.